To launch Levi's new collection of distressed denim, the team at BBH used Google Earth to tell the story behind every rip, fray and scuff. I was to turn jeans into continents, embedded with hundreds of stories, which you navigated like a real map, each with an illustration. I created handwritten typography which was used across the campaign as well as the lock up for the campaign lockup "Levi's Roadwear".
FWA selected the campaign in their list of "pioneering list of inspirational plugin-free websites that have changed FWA and the interactive world in general".
Each experience the Mermonkeys had on their tour was captured with an icon
— crashing the car, fighting bears, bitten by dogs, stung by bees, losing all your demo tracks,
breaking up & getting back together again
Digital Copy: Douglas Hamilton
Illustrator: Kristal Melson
Producer: Amy Wong
Production company: Avant Works
Product Photography: Sam Tan
Videographer: Jeycob Carlson
Account Management: Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planning / Engagement Planning: Ayesha Walawalkar